Journalists skim dozens of releases a day. Yours needs an actual newsworthy angle and proper wire-service structure — not promotional copy dressed up as news.
Not promotional copy as "news"
Inverted pyramid, quotes, boilerplate
Your announcement never shared or reused
Generic AI-generated press releases often bury the actual newsworthy angle under promotional language — journalists are trained to spot and discard exactly that pattern within seconds.
We identify what's actually newsworthy about your announcement — not just what you want to promote.
The most important information leads, following the structure journalists expect and can scan quickly.
Spokesperson quotes sound like something a real person would say, not a tagline dressed up in quotation marks.
Dateline, boilerplate, and media contact formatted to the conventions distribution services and journalists expect.
Full press release, AP-style formatted.
Headline & subheadline written for pickup.
Spokesperson quote(s), credible and specific.
Company boilerplate included.
Revision window included.
What's happening and why it matters.
The genuinely newsworthy hook is drawn out.
Structured to AP style and ready for distribution.
Refined and delivered ready to send.
Priced by complexity — there's no flat rate.
We write the release; distribution through a wire service or your own media contacts is handled separately, though we're happy to advise on formatting for specific platforms.
Most announcements have a genuine angle once we dig into it — a new hire's specific background, a product's specific problem it solves — we help find that angle.
Yes — we draft quotes matched to your spokesperson's voice, for their approval before the release goes out.
Product launches, funding rounds, leadership changes, partnerships, awards, and most other corporate announcements.
Share your announcement — we'll take it from here.
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